Adrian Cheng’s Museum Retail Art Malls
Art & Business | Young Chinese entrepreneur, Harvard graduate and former UBS and Goldman Sachs’s executive Adrian Cheng is developing K11, a brand of lifestyle malls in China that include art spaces. He calls his concept the Museum Retail Art Mall and it aims to bring together commerce and art, in addition to laying the groundwork for international influence.
A family empire
Born into a prominent Hong Kong family, Adrian Cheng is the grandson of Cheng Yu Tun, founder of the Chow Tai Fook (good luck) empire : the world’s number one jewelry distributor, with 2,317 outlets in Asia. Following in his grandfather’s footsteps, in 2008 Adrian Cheng creates his own brand K11, focusing on 3 key values : Art – Nature – People. A creatively minded collector, the young multimillionaire is developing initiatives integrating art and retail.
Creation meets commerce
The Museum Retail Art Mall focuses on exploring lifestyle, creating a space outside of daily life for the consumer, with a slower tempo. Inaugurated in Hong Kong in 2009, a second mall was opened in Shanghai in 2013 in a building designed to foster interactions between the visitor, art installations and various commercial networks.
Creation as means of generating international prestige
In 2010, Adrian Cheng creates the K11 Art Foundation to support and promote young Chinese artists. The foundation actively backs a number of initiatives, such as K11 Workshops, K11 Art Village and artists residences like the K11 Artist-in Residence Program and the K11 Artist Klub. More than 30 Chinese artists have benefitted from these programs. Through this foundation, Adrian Cheng expands his influence beyond Chinese borders, giving it a global dimension. He is financing the exhibition Inside China – L’intérieur du Géant, for which he signed a three-year collaborative contract with the Palais de Tokyo. His ambitious plans include opening twenty-some new K11 projects in 11 Chinese cities by 2021 : art-malls, art-offices and art-residences that challenge the traditional Western museum/exhibition experience.
Publié le 21/02/2016
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