Art Basel Cities, from global to local
Art Market | Art Basel announces the creation and development of a new project, Art Basel Cities, offering its expertise to world cities seeking to put in place internationally relevant art events. Through advising and franchising, the brand leader Art Basel invests in regional and local markets while continuing its strategy of global expansion.
Art Basel Cities is based on an in-depth audit of regional emerging and established art scenes’ infrastructures and resources as well as their interaction with the urban, economic and cultural environment. Its primary activity is cultivating patronage through collaboration with local key players under the Art Basel label. The involvement of a group of influential individuals with varying skill sets helps to lay the groundwork : Creative Class Group founder Richard Florida, architects Jacques Herzog, David Adjaye, William Lim, Beleyer Foundation director Sam Keller, SAHA co-founder and president Füsun Eczacıbaşı, and Brooklyn Museum director Anne Pasternak...
The fair leader maintain its dominant global market position through innovation, developing parallel projects as with its 2014 crowdfunding campaign on Kickstarter that raised $800,000 for cultural non-profits.
However, Art Basel Cities primarily anticipates the continued rise and increasing autonomy of global metropolises. It joins the competition in a growing market for local-global and identity-based fairs that serve as alternatives to the “mainstream” market, such as Art Paris Art Fair that features a different world scene every year, 1 : 54 and AKAA specializing in contemporary African art, Art Singapore with its Southeast Asian focus and Slick’s 2016 highlighting of the contemporary French scene… Art Basel Cities participates in the larger ambition of the MCH Group, owner of forty-some art fairs including Art Basel, to diversify its portfolio of regional art fairs throughout the world.