Ruth Benzacar, the gallery sets the tone
Art Market | Located in the Microcentro district for fifty years, the historic Ruth Benzacar Gallery is getting a breath of fresh air. Moving into an old industrial warehouse in the working class Villa Crespo district, the gallery undertakes a hybrid (re) establishment.
The codes employed are as much those of a young gallery as those of an internationally known one. On the one hand, it is not the opening of a new « branch » but indeed the complete transfer of all business to a new site. Galleries generally adopt a strategic change of location in a phase of innovation, where they seek cheaper rent and a growing audience. On the other hand, moving into an old industrial building is posible because of the artistic legitimacy Ruth Benzacar gallery acquired during the last 50 years. As the gallery already enjoys an almost institutional level of recognition in the Argentinean artistic landscape, it can now welcome emerging artists, expose monumental works, accentuate the « experiential » and participatory character of events...an approach that can be linked to international precedents such as the Gagosian Bourget branch and Thaddaeus Ropac in Pantin. An Argentinean pioneer, Ruth Benzacar takes part in a global movement pushing galleries to reinvent their model.
Publié le 21/06/2015
Copyright © Observatoire de l'art contemporain - Tous droits réservés
Pour en savoir plus ou pour utiliser ce contenu, merci de nous contacter »