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When an event’s marketing manipulates the market and information

Art Market | While Christie’s advertised the “first” artificial intelligence artwork produced by the Obvious collective, Sotheby’s presented a “guaranteed event” with the sale of an artwork by Banksy that “self-destroyed in public”. The issue : the news released by the media created expectations around these events that were not in line with reality.

L’oeuvre ‘‘Girl with Balloon‘‘ adjugée 1.185.000 € lors de la vente Sotheby’s Londres du 5 octobre 2018 © AFP
L’oeuvre "Girl with Balloon" adjugée 1.185.000 € lors de la vente Sotheby’s Londres du 5 octobre 2018
© AFP

Sotheby’s London evening sale on October 5, 2018, around the Frieze fair, totaled 33,865,900 GBP. For the first time, hacker Banksy joined the circle of renowned artists to have reached millionaire sales in auctions such as Cy Twonbly, Fontana or Roy Liechtenstein… The lot (…)

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L’oeuvre “Girl with Balloon“ adjugée 1.185.000 € lors de la vente Sotheby’s Londres du 5 octobre 2018 © AFP

L’oeuvre "Girl with Balloon" adjugée 1.185.000 € lors de la vente Sotheby’s Londres du 5 octobre 2018
© AFP

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