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Luxury, Art, Charity - a perfect synergy

Art & Business | Concomitantly with their commercial activities, there is a multiplication of philanthropic actions associating luxury brands with art and charity sales. These initiatives, whether they be punctual or regular, are part of real strategies. The reasons for such a combination are many, both for luxury brands whose image is promoted by being associated to certain ethical and moral beliefs, as for charities that benefit from the brand’s aura and international network. Focus on the Louis Vuitton Foundation.

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