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ToiletPaper: from magazine to show-window

Art & Business | The original picture-based publication created by Maurizio Cattelan and Pierpaolo Ferrari in 2010 continues its move toward a mass audience, exploring new formats and proliferating collaborations.

Vue de l’exposition Pop-Up SELETTI WEARS TOILETPAPER RUGS COLLECTION, Maurizio Cattelan & Pierpaolo Ferrari à la Galerie Perrotin, Paris © Photo: Claire Dorn / Courtesy ToiletPaper, Seletti & Galerie Perrotin — 1 / 9
Vue de l’exposition Pop-Up SELETTI WEARS TOILETPAPER RUGS COLLECTION, Maurizio Cattelan & Pierpaolo Ferrari à la Galerie Perrotin, Paris
© Photo: Claire Dorn / Courtesy ToiletPaper, Seletti & Galerie Perrotin

Setting-up shop in early April at the Perrotin Gallery, ToiletPaper covered the walls and floors of the exhibition space with a selection of carpets realized in collaboration with Seletti. Under the auspices of the Italian company – who began marketing a good number of spin-off products three years ago – the concept “Seletti wears ToiletPaper” is part of the pop spirit the magazine embraces with its immersive and experiential art/showroom. The exhibition also features limited edition furniture (a series of 1,000) from the collaboration […]

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