Art Brussels, a challenger's strategy
| In the competitive context of international fairs, Art Brussels - now in its 33rd year - has set itself apart with a non-traditional and convivial tone, event-based content, and a mission of revealing new talent. It’s a challenger’s strategy that allows for innovation and audacity.
How do you build an image as a fair of discovery, festivity and proximity? Katerina Gregos, the artistic director, advocates a « creative and curatorial approach ». She mixes sections favouring new names (the new Discovery section joins Young) with established names (Prime and Solo-show). She creates animation, atmosphere and excitement by completing the program with events : an exhibition drawing from […]
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