Art Cologne, the calm strength of the Western market
Art Market | In the pool of major fairs since its creation in 1967, Art Cologne lost its leading position in the 2000’s when confronted with a highly competitive fair market. In a bid to re-internationalize, in 2009 new director Daniel Hug initiated a rewarding strategy aiming to reaffirm its status as a major fair.
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ART COLOGNE 2015, Eingang Süd
© Koelnmesse Image
With more than 200 galleries from 23 countries, including the United States and Europe with only very few Asian representatives, Art Cologne clearly marks its specificity : actively positioning itself on the Western international market, building on the efficiency of on-the-ground networks of galleries and collectors not only in Germany but globally (note the presence of Rubell), avoiding excessive marketing and aggressive communication, eliminating fads and celebrity red-carpet culture to anchor the fair in the culture of negotiation and responsible investment.
After winning back influential non-German galleries, Art Cologne joined forces with […]
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