Trend in sight

The proliferation of gallery-apartments

Art Market | Gertrude Stein (1874-1946) laid out the premise with her apartment at 27 rue de Fleurus in Paris’s 6th arrondissement. Surrounded by a family of collectors and notable art sellers, Stein transcended the function of the salon to create a polymorphous habitat.

Alice B. Toklas et Gertrude Stein dans leur appartement, 1922 © DR
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Alice B. Toklas et Gertrude Stein dans leur appartement, 1922
© DR

At once a space for living and exhibiting, as well as a meeting place for artists of the modern avant-garde, her apartment salon became a gallery, arranging her works in the form of a museum hanging. The modernized concept of the intimate exhibition - the gallery-apartment - proliferates in homes, lofts and studios. Contemporary art has moved in at APPARTEMENT, Artsyne, Private Choice - the later, directed by Nadia Candet, was included in the parcours FIAC and was invited by the Atelier Rouart (2013) and Marie Chauveau, director of the MAFIA agency (2014) - and, more recently, Ticolas and Nordic Contemporary. Following this trend, Nathalie Miltat, founder of APPARTEMENT gallery, chose to present works of art that « rub shoulders with the furniture of daily life and the private collection of the mistress of the house, offering visitors an intimate setting. » Pierre Bismuth, Justin Morin and Bertrand Lavier have already settled in. If the experience of the visit allows to « better understand the artist’s work and make time for discovery » , the reinterpretation of the domestic space is also spreading internationally with Brussel’s Maison Particulière, set up in a mansion in 2010. In late November, The Apartment in Palma de Mallorca was inaugurated with a series of concerts, exhibitions and conferences, « meant to conquer a new public and study new forms of exhibition ». Reason enough to renew the functions of the gallery-apartment ?

Maxime Gasnier
Publié le 08/12/2014
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Version française

Alice B. Toklas et Gertrude Stein dans leur appartement, 1922 © DR Exposition de ’Justine’ de Justin Morin, Première séquence d’APPARTEMENT © APPARTEMENT / DR. Vue d’exposition © Theo Baulig - Little Factory / Courtesy Private Choice / DR La Gioia: Andrea Galvani - La morte di un’immagine #5, 2005 (AGI Verona Collection) ; Flavio Favelli - Love Love, 2013 ; Andrea Galvani - La morte di un’immagine #9, 2005 (AGI Verona Collection) ; Rä di Martino - La camera, 2006 (AGI Verona Collection) © Courtesy Maison Particulière / DR Works by Lena Johansson, Peter Linde Busk, Christian Lemmerz, Christian Jeppsson © Courtesy Nordic Contemporary / DR. Vista de la instalación, Colectiva (todos los artistas de la galería) © Courtesy The Apartment (Piloto), Colectiva, Palma de Mallorca, L21Gallery / DR.

Alice B. Toklas et Gertrude Stein dans leur appartement, 1922
© DR

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