The proliferation of gallery-apartments
Art Market | Gertrude Stein (1874-1946) laid out the premise with her apartment at 27 rue de Fleurus in Paris’s 6th arrondissement. Surrounded by a family of collectors and notable art sellers, Stein transcended the function of the salon to create a polymorphous habitat.
At once a space for living and exhibiting, as well as a meeting place for artists of the modern avant-garde, her apartment salon became a gallery, arranging her works in the form of a museum hanging. The modernized concept of the intimate exhibition - the gallery-apartment - proliferates in homes, lofts and studios. Contemporary art has moved in at APPARTEMENT, Artsyne, Private Choice - the later, directed by Nadia Candet, was included in the parcours FIAC and was invited by the Atelier Rouart (2013) and Marie Chauveau, director of the MAFIA agency (2014) - and, more recently, Ticolas and Nordic Contemporary. Following this trend, Nathalie Miltat, founder of APPARTEMENT gallery, chose to present works of art that « rub shoulders with the furniture of daily life and the private collection of the mistress of the house, offering visitors an intimate setting. » Pierre Bismuth, Justin Morin and Bertrand Lavier have already settled in. If the experience of the visit allows to « better understand the artist’s work and make time for discovery » , the reinterpretation of the domestic space is also spreading internationally with Brussel’s Maison Particulière, set up in a mansion in 2010. In late November, The Apartment in Palma de Mallorca was inaugurated with a series of concerts, exhibitions and conferences, « meant to conquer a new public and study new forms of exhibition ». Reason enough to renew the functions of the gallery-apartment ?
Publié le 08/12/2014
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