A private initiative for public interests
Contemporary Art | Contemporary art festivals blossom in the summer and form a cultural fabric showcasing live art and bringing value to the regions. Their financial lung depends mainly on the desires of public authorities, estimated public interest and public subsidies, which are today opening themselves to the participation of sponsors. Part of this blossoming, the Festival International Alpilles Provence in the Alpilles stands out by reversing this French model.
A private initiative, private partners, public interest, this is the model put in place by Leïla Voight, an art-lover and collector, the brains behind an organization which evades administrative red tape. It has the distinctive feature of federating the municipalities of the Alpilles, collectors based in the region and a large number of private partners - companies - which, beyond their financial support, are implicated by forging privileged links with the artists invited, thus contributing to the development of cultural roots in this protected region of France. Abolishing the private/public split, the festival favourises the emergence of original projects, temporary or perennial, in harmony with exceptional locations, heritage or private, like the permanent work in the countryside by Claudio Parmiggiani at the Domaine de Pierredon. A wide range of events take place every year; performances, video projections, in situ installations and exhibitions, all of which are created in proximity with artists. This results in a festive vocation addressing itself primarily to a wide public that has free access to the inaugurations and to all the events. A perfect organizational structure, the decision-making fluidity of the private sector alongside the support of the municipalities enable the independently-minded festival to run an attraction in the Alpilles, to inject the region each July with creative effervescence and to make its cultural mark there.
Publié le 22/07/2012
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