Mirabaud, a Swiss bank, an "out of the box" sponsorship
Art & Business | The patronage of large banks and investment funds is widely spreading through the creation of contemporary art collections, foundations and prizes : Société Générale, Neuflize, HSBC, UBS, Carmignac... The Geneva-based Swiss banking group Mirabaud stands out from these mimetic approaches, developing inclusive actions in different sectors of contemporary art, thus placing itself at the heart of a real ecosystem.
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Emilie Ding, How High You Can Count, Geneva Lux 2017
© Photo: Rémy Gindroz
The group’s contemporary art collection is fairly recent, it was started seven years ago on the basis of an existing collection of paintings of the Swiss alpine landscape. Today it is accompanied by inclusive partnership initiatives intended for galleries, museums and publics spaces.
As part of the FIAC, […]
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