Salvator Mundi: Christie’s develops its marketing for the exceptional
Art Market | During its Post-War and Contemporary Art Evening Sale, which took place on 15 November 2017, Christie’s obtained one of its best historical results with the sale of Leonardo da Vinci’s Salvator Mundi, among other contemporary and historical Western artworks. Directed by the young duo composed of Alex Rotter and Loic Gouzer, the sale stands out for its innovative and unprecedented marketing strategy.
Déroulement de la vente Post-War & Contemporary Art de Christie’s le 15 novembre 2017
© Eduardo Munoz Alvarez/Getty Images North America/AFP
Of 58 lots at auction during the […]
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