Hôtel Grand Amour : ''in bed with Claude Rutault''
Art & Business | Following the trend set by hotels that are searching for synergies with the art world, regardless of their rating, the Grand Amour Hotel asked Claude Rutault to conceive an art installation in one of its rooms, offering a whole new experience : the possibility to interact with his work.
Close to Gare de l’Est, the Grand Amour, which does not adhere to the star rating system, claims to be a neighborhood hotel offering an informal and creative atmosphere. Its artistic director, graffiti artist André Saraiva, creator of Mr. A, nightclubber and initiator of the Amour Hotel at Pigalle (the first of its kind to hold this position), invited Claude Rutault, an artist represented by the Galerie Perrotin, in order to work on an installation. The collaboration that emerged between Saraiva, who is closely linked to the fashion world, and Rutault, a radical conceptual artist, combined two allegedly antagonistic environments.
Claude Rutault applied one of his “definition/methods” (a set of rules established by the artist himself) in order to create a permanent but variable installation for the Room 105. A vous de jouer (“Over to you” in English) is based on the following instructions : “a canvas braced on a stretcher, painted the same color as the wall on which it is hung. All commercially available formats can be used, be they rectangular, square, round or oval.” By following the precise rules left by the artist, the Grand Amour room’s occupants become responsible for hanging the canvases that they find on the floor. The visitors can take pictures of their installation and, once they leave the room, they receive a certificate from the hotel confirming their actualization of the work. Claude Rutault’s main intention is to make the visitors engage with a work whose protocol is far from being simply ornamental.
Publié le 26/04/2017
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