Web trends : Kader Attia’s notoriety rises
Art Market | Since he was awarded the Prix Marcel-Duchamp 2016, Kader Attia has become the most visible artist on the web. Of 130.8K mentions recorded from July 1, 2016 to January 20, 2017, 32% refer to the decoration which honors « a French artist or artist residing in France, representative of his or her generation ».
Kader Attia’s visibility had a fifteen-day peak around the date he received the Prize; most of the information on the artist (54%) was transmitted on Twitter. It is noticeable that the microblogging site’s posts led to a high engagement rate since 5.6K shares resulted in 52 million views.
Furthermore, the artist’s notoriety has extended beyond the borders of France as evidenced by the zone of influence mapping. 40% of the posts are made in France, 26% in the United States and 6% in Germany. At the beginning of 2017, there was an increase of + 22% posts in Algeria, the United Arab Emirates and Cameroon. The Prix Marcel-Duchamp also drew attention to the Franco-Algerian artist’s latest project : the foundation of a bar-agora in Paris, La Colonie, a new meeting place where art, theory and political practices blend. The question of how to rearrange and reengage human thought is at the heart of the debates that take place on Facebook. Also, Attia’s participation in the 13th Sharjah Biennale stimulated the conversations.
Methodology : this study was carried out by the Observatory of Social Media in contemporary art, which produces a panorama of web trends involving a panel of several hundred international artists, on a yearly basis. Data are provided by Talkwalker, a tool that monitors and analyzes virality. Nearly 150 million sources are analyzed including social networks Weibo (leader in China) and VKontakte (leader in Russia).
Publié le 20/01/2017
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