Sign of change

For the Fondation Louis Vuitton, Buren’s intervention becomes the framework for a host of special events and participative occurrences that proclaim a clear desire to entertain the viewer : the BurenCirque, the artist’s contemporary, formal reinvention of the circus concept; Artsy Hour en couleurs, the monthly, extended evening hours event at the Fondation Louis Vuitton when it becomes a center for visual, auditory and gustatory experimentation, with visitors invited to post their photos on social media with the hashtag #BurenFLV. In the wake of this event, the artist is also producing a colored pergola to be installed in front of the colonnade of the three-star restaurant Epicure in the Parisian luxury hotel Bristol. A far cry from his earlier, politically radical BMPT movement work, then in phase with the zeitgeist (66-67), the artist has adapted to a highly focused market of luxury-brand supported work and its values, developing pieces that are hedonistically inclined and highly visible : the “Buren effect.”