Damien Hirst’s Pharmacology
Art & Business | With ever increasing interest in the creative processes of gastronomy, the Damien Hirst-branded Pharmacy 2 restaurant, with its medically inspired décor, can be added to the list of initiatives bringing together art and cuisine.
Pharmacy 2 is the final addition to the Newport Street Gallery, a commercial space that is half-gallery and half-museum, also owned by the British artist. Created in collaboration with the chef and restaurateur Mark Hix, the restaurant is a hybrid space, with Damien Hirst’s work the only design element – more specifically the series “Medicine Cabinets” and “Butterfly Kaleidoscope.” The endeavor is an “Art & Food” merger with numerous echœs in the careers of both associates. Marx Hix, a figure in the London haute cuisine landscape, exposes his personal collection in his 8 restaurants with works by Antony Gormley, Polly Morgan and former YBA’s like Emin and Hirst. While for Hirst, the restaurant follows on the heels of several aborted attempts. In 1998, the artist, along with Matthew Freud, Liam Carson and Jonathan Kennedy, inaugurated the first version of Pharmacy in Notting Hill (closed in 2003). In late 1996, he bought the mythic Quo Vadis with its triple star chef Marco Pierre White; a short-lived collaboration that came to an end following a disagreement between the two.
Publié le 09/05/2016
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