Art & Luxury: the FIAC lends its stamp to Beirut's Aïshti Fondation
Art & Business | The 2015 FIAC marks a new partnership with Lebanese collector Tony Salamé’s Aïshti Foundation, presenting the Beirut inauguration on the last day of the Parisian fair as an off-site event. Passing the baton, airlifting the FIAC, Paris to the Aïshti Foundation in Beirut... or a public relations strategy to bring international attention to the new cultural scene taking shape in Lebanon.
For a dozen years, Tony Salamé has constructed a globally minded non-figurative collection focused on connecting Italian, American and Lebanese artists. He joins a closed circle of founders of major luxury houses who have created a contemporary art foundation, whether personal or associated with a brand : Maramotti, Pinault, Arnault, Prada... The building designed by architect David Adjaye translates the « department store consortium » trend, following luxury brands who are bringing together commerce, lifestyle, luxury and art : Hong Kong and Shanghai’s […]
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