De Pury's online offensive
Art Market | Launching its online auction platform, Simon de Pury enters the digital realm. Created in partnership with Mallet Antiques, de Pury is supported by Klaus Hommels, a venture capitalist highly active in the digital world.
In an increasingly competitive market, the « de Pury model » is based on dematerializing the sales catalogue. Substituting a digital support for the traditional physical one, de Pury de Pury is innovating marginally : the content is potentially richer, with live HD broadcast of sales. On the other hand, the company saves on costs and is able to enter the market with predatory prices. A 15% commission for sales below $2 million places it well below Sotheby’s and […]
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