Art & Fashion connection: slowing down time
Art & Business | Fashion time is accelerating. A few years ago, Zara made waves with the frequency of its collections (between 8 and 12). Today, fashion designers for couture houses and luxury brands produce at least 6 collections.
This time-based problem raises questions regarding the cyclic nature of fashion (how to remain avant-garde? Not render banal one’s production?) and its spatial dimension related to globalization (how to avoid dissolving into an internationalization of taste?). Brands are responding by borrowing « art-time » in the form of the travelling exhibition. They reread their histories, reactivate their heritage and share their values through expressing their roots, reviving their founders and elective affinities, and transmitting the spirit of their creators... Fashion inserts itself into culture and inserts the brand along with it. The Jean-Paul Gaultier exhibition a the Grand Palais punctuates an international tour that plunged more than a million visitors into the enfant terrible’s world, Alaïa at Galliera Museum welcomed more than 140,000 visitors before moving to Tokyo, and Culture Chanel had Gabrielle Chanel’s spirit buzzing from Moscow to Seoul by way of Shanghai and Canton. Fashion exhibitions are fashionable, and more...
Publié le 09/06/2015
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