Maison Pierre Frey: communication and imitation
Art & Business | The Maison Pierre Frey, a French reference in fabric and wallpaper since 1935, has recently set about modernizing its image through capsule collections involving contemporary art.
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Toxic pour Pierre Frey 2015
© Pierre Frey
Since 2013, the Maison Frey has begun a mimetic public relations gesture through the use of capsule collections conceived by artists and designers. Vincent Darré is the only participant to have based a collection on modernizing an original stock pattern, followed by Mathias Kiss, the actress and artist Louise Bourgoin, and the street artist […]
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