Register | Suivez-nous sur FacebookSuivez-nous sur TwitterSuivez-nous sur LinkedInSuivez-nous sur Instagram |

Sign of change

LACMA's 2.0 communication

Contemporary Art | Used for many years in the worlds of advertising and design, the detournement of art is getting a breath of fresh air from social media.

Captures d’écran du compte Snapchat du Lacma (lacma_museum) © Lacma
Captures d’écran du compte Snapchat du Lacma (lacma_museum)
© Lacma

Associating pop cultural references with works in its collection on Snapchat, LACMA has launched a veritable public relations campaign, version 2.0. Used by 71% of individuals under 25, according to a BI Intelligence study, the choice of this social network is significant and the aim is clear : attract a younger public. The process is characteristic of contemporary art, where decontextualization, disassociation, and appropriation are extolled. While it may not be the first - the San Francisco Museum of Modern Art already used this social network - the recent popularity of LACMA accounts (user name : lacma_museum) opened a path today followed by other museums such as the MCA Chicago, Georgia Museum of Art and the Blanton Museum.

Vincent Kozsilovics
Publié le 01/11/2014
Copyright © Observatoire de l'art contemporain - Tous droits réservés
Pour en savoir plus ou pour utiliser ce contenu, merci de nous contacter »

Read also

 

Suivez-nous sur FacebookSuivez-nous sur TwitterSuivez-nous sur LinkedInSuivez-nous sur InstagramContactSearch

Version française

Captures d’écran du compte Snapchat du Lacma (lacma_museum) © Lacma

Captures d’écran du compte Snapchat du Lacma (lacma_museum)
© Lacma

×


©

×