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Analysis out of the box

Putting into perspective and finding references used in decoding the keys to Contemporary Art, the Art Market, Art & Business.

Sémiotique d’un gilet et de sa couleur jaune fluo
Gilet jauneAnalysis out of the boxContemporary Art | (Being translated) Souvenons-nous des Gilets ready-made rectifiés, avec boutons à caractères d’imprimerie, que Marcel Duchamp offrit à sa femme Teeny (1957) pour le troisième anniversaire de leur mariage, puis à Sally (1958) la belle-fille de […]
Read more » | 18/01/19
Le Bon Marché: l'art, du supplément culturel à l'expérience culturelle
Expo ER XI Ai Weiwei au Bon Marché oeuvre Le HeluoAnalysis out of the boxArt & Business | (Being translated) L’art occupe une place de choix au Bon Marché Rive Gauche. Cet engagement fort répond à une volonté de proximité et d’échange avec ceux qui invitent à explorer des mondes nouveaux et ouvrent les possibles : les artistes et […]
Read more » | 05/01/19
Longchamp, une marque boostée à l'art
(à gauche) façade du flagship Longchamp sur la 5e avenue de Manhattan, New York - (à droite) Carlos Cruz-Diez - Transchromie Mécanique AléatoireAnalysis out of the boxArt & Business | (Being Translated) 70 ans en 2018 ! Marque indépendante toujours dans le giron de l’entreprise familiale, 3e génération aux commandes, notoriété internationale. Elle détient le record du sac le plus vendu au monde, Le Pliage, tout en cultivant […]
Read more » | 28/11/18
Market prospective: Takesada Matsutani
Takesada Matsutani, Paris, mai 2015Analysis out of the boxArt Market | Born in Osaka in 1937, Takesada Matsutani has developed a complex body of work in the past 50 years. The artist intertwines the universe of traditional Japanese painting and the avant-garde spirit of the Gutai movement, also drawing inspiration from […]
Read more » | 21/07/18
Shopping centers and art
MédiacitéAnalysis out of the boxArt & Business | From the beginning of the 20th century, department stores and art have crossed paths. Nowadays, shopping centers are going beyond sporadic initiatives by opening their doors to art, introducing exhibitions, collections and scenographic installations into […]
Read more » | 25/06/18
Market prospective: the Supports/Surfaces case
Vue de l’exposition ‘‘Claude Viallat, Oeuvres Majeures 1967 - 2017‘‘ à la Galerie Ceysson & Bénétière New YorkAnalysis out of the boxArt Market | In October 1970, at a time when French society was still measuring the impact of May 1968, a dozen artists presented their work in the Musée d’art Moderne de la Ville de Paris (Museum of Modern Art of the City of Paris) under the name […]
Read more » | 31/05/18
Can a French award increase an artist’s international reach?
Prix Marcel Duchamp 2017 Joana Hadjithomas et Khalil JoreigeAnalysis out of the boxContemporary Art | As in other professional corporations, the field of contemporary art counts with a variety of awards; given by brands, companies, foundations, collectors’ associations… While not all of them have a significant impact on their beneficiary’s […]
Read more » | 30/04/18
Olfaction, an alternative to the visual sense
Wolfgang Georgsdorf - Osmodrama 2017Analysis out of the boxContemporary Art | The olfactory sense has been a key component in the history of artistic creation. Long neglected in favor of the visual approach, it is nowadays widely explored by artists who incorporate the olfactory dimension in their creative processes. […]
Read more » | 27/02/18
Les biennales d’art contemporain, terrains d’observation prospective
Mingwei Lee, The Mending Project 2009/2017 (mixed media interactive installation, table, chairs, thread, fabric items)Analysis out of the boxContemporary Art | (being Translated) Les biennales et les grandes manifestations d’art contemporain se multiplient à travers le monde. Aujourd’hui, elles représentent un enjeu économique majeur; à la fois levier du rayonnement culturel et catalyseur du tourisme […]
Read more » | 28/12/17
The keys to understanding the art scene in Qatar
Exterior of Al Riwaq Exhibition Hall, Doha, QatarAnalysis out of the boxArt Market | In the 1940s, the discovery of oil transformed Qatar’s pearling economy into a global one. Nowadays, the Emirate has adopted a development strategy similar to that of a multinational company; it focuses on transforming the oil and gas rents into […]
Read more » | 30/08/17
Fiber Art, a thread that weaves different worlds
Chiharu Shiota, where are we going, 2017Analysis out of the boxContemporary Art | Thread is made of fiber - textile, paper or other - and bears witness to an ancestral process. From fiber to thread, from spinning to weaving, tools are born, a knowledge base, forms, architecture, culture, networks’ up to the present day, where the […]
Read more » | 22/07/17
Psychoanalysis of the garden
Miguel Chevalier, Magic Carpets, Castel del Monte, Italie, 2014Analysis out of the boxContemporary Art | In his text Of other spaces, Heterotopias (1967) Foucault wrote : “ (…) the garden is a rug onto which the whole world comes to enact its symbolic perfection, and the rug is a sort of garden that can move across space. The garden is the smallest […]
Read more » | 26/05/17
The rising development of the contemporary art market in Africa
LagosPhoto 2016Analysis out of the boxArt Market | According to the United Nations’ projections, the African population will reach 1.5 billion inhabitants in 2025; among them 60% will live in urban areas (2015 DESA report). Although it is often qualified as a “rentier continent”, stuck in the […]
Read more » | 24/02/17
Journey across the infrathin, a virtual exhibition
Larry Bell, Standing Walls à la Chinati Foundation 2014Analysis out of the boxContemporary Art | Picture yourself entering an exhibition space where you are welcomed by small black mirrors, their reflections giving the whole room a golden shade. You can pick them up and wander around the exhibit with them. You look for Lorrain’s paintings but find […]
Read more » | 16/01/17
Takashi Murakami Case Study
Portrait de Takashi Murakami, photo Claire DornAnalysis out of the boxArt & Business | Contemporary artist Takashi Murakami, who originally studied Nihonga - traditional Japanese painting- at Tokyo University of the Arts, is nowadays considered the leader of Japanese Neo-Pop. Murakami’s market is underpinned by a brilliant organization […]
Read more » | 14/12/16
The Naoshima Spirit
Chichu Art MuseumAnalysis out of the boxContemporary Art | The island of Naoshima, located at the core of an archipelago in the Seto Inland Sea, is currently characterized by an unparalleled cultural aura, receiving 500 000 international visitors each year. The pioneering spirit of this site can be traced back […]
Read more » | 06/12/16
Paris Photo: photography through its constant transformation
David Hockney, John St Clair swimming April 1972Analysis out of the boxContemporary Art | Paris Photo, the first international fair dedicated to photography, celebrates its 20th edition in 2016. Since 1997 the fair has, each year, defined the contours of a versatile artistic field, showing its constant boundary-breaking transformations. In […]
Read more » | 16/11/16
Collector profile: Giuliana & Tommaso Setari
Giuliana Setari Causi devant «Asymmetrical Pyramid», 1986, de Sol LeWitAnalysis out of the boxContemporary Art | “Art accustoms you to beauty and rigor… to upholding standards.” For the Setaris, proximity with art and artists is an important part of self-construction, prefiguring the adoption of a broad worldview. Tommaso grew up in Rome surrounded by the […]
Read more » | 03/10/16
The Californian Way of Life : œuvre totale
Sans titreAnalysis out of the boxArt Market | (Being Translated) Los Angeles a le vent en poupe, développe une nouvelle puissance culturelle, de création et de marché qui trouve ses fondations à la fois dans un contexte géographique, géologique ainsi que dans la formulation d’une identité […]
Read more » | 15/08/16
Code as structure: art from the electronic to digital age
Robert Smithsom, 66 cryosphereAnalysis out of the boxContemporary Art | The principle of coding is as old as humanity; from the Latin “codex”- a collection of laws - a term that itself comes from “caudex” which originally designated the trunk of a tree. This image illustrates the idea that memory is at play : any code […]
Read more » | 09/06/16

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Robert Smithsom, 66 cryosphere