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Analysis out of the box

Putting into perspective and finding references used in decoding the keys to Contemporary Art, the Art Market, Art & Business.

Virtual reality and engagement
Alejandro González Iñárritu, Carne Y Arena (VIrtually Present, Physically Invisible), 2017, Virtual Reality Content, Run time: 6.5 minutesVIRTUAL•TIMEAnalysis out of the boxContemporary Art | Invented in the end of the 1960s, virtual reality and augmented reality gradually developed between the 1970s and 1980s and were first used mainly in the aeronautics industry in the 1990s. It is only in recent years that they have grown exponentially in […]
Read more » | 08/10/19
Art and the underlying worlds of ArtificiaI Intelligence
Hito Steyerl, This is the Future, 2019VIRTUAL•TIMEAnalysis out of the boxContemporary Art | Since its inception, artificial intelligence (AI) has been both fascinating and frightening : fascinating because of the prowess it allows, frightening because it could destroy us. Artists question the upheavals that this technology implies at all levels […]
Read more » | 14/08/19
3D printing at the museum
The V&A Presents ‘‘A World of Fragile Parts‘‘ at the Venice Biennale’s Applied Arts Pavilion - Pauline Borghese, Biennale di Venezia, 2016VIRTUAL•TIMEAnalysis out of the boxContemporary Art | As it entered museums, 3D printing quickly proved to be an extraordinary tool for conservation, archival and research activities. With it today, museum institutions also set up new ways of experiencing works of art by actively involving visitors, thus […]
Read more » | 16/07/19
3D printing: towards a new industry, towards a new world
Joris Laarman & MX3D, MX3D Bridge, 2018VIRTUAL•TIMEAnalysis out of the boxContemporary Art | For the past fifteen years, 3D printing, also known as stereolithography, has revolutionized our relationship to materials and objects. With it creators set up new work processes with old materials (notably ceramics) and design innovative materials from […]
Read more » | 13/06/19
Biotechnologies through the prism of creation
Vue d’exposition ‘‘Mutations/créations III - La fabrique du vivant‘‘ au Centre PompidouVIRTUAL•TIMEAnalysis out of the boxContemporary Art | Today, artists, architects and designers collaborate with biology laboratories to develop furniture and living spaces made of biotechnological materials. These materials are evolving and biodegradable. They shatter the boundaries between organic and […]
Read more » | 15/04/19
Le Havre, art, architecture and economy
Karel Martens (Pays-Bas), Couleurs sur la plage, 2017/2018Analysis out of the boxContemporary Art | In order to face the new stakes of metropolization and the economic mutations affecting French cities, Le Havre has been building the framework of an ambitious cultural policy since 2010. In 2017, “Un été au Havre” (A summer in Le Havre) was […]
Read more » | 19/03/19
Time machine, bringing the past back to the present
Morehshin Allahyari, Material Speculation: ISIS, Lamassu (2015-2016)VIRTUAL•TIMEAnalysis out of the boxContemporary Art | “As electrically contracted, the globe is no more than a village” With this famous sentence Marshall McLuhan revealed in 1964 that the « electric » contraction of the globe disrupts not only the present space-time - we communicate instantly from one […]
Read more » | 13/03/19
Semiotics of a vest and its neon yellow color
Gilet jauneAnalysis out of the boxContemporary Art | Let’s recall the ready-made rectified vest with printed buttons that Marcel Duchamp offered his wife Teeny in 1957, at the occasion of their third wedding anniversary. He then gave a second vest to Sally, Teeny’s daughter-in-law, in 1958 as a gift […]
Read more » | 18/01/19
Le Bon Marché: a commitment with art, from cultural supplements to cultural experiences
Expo ER XI Ai Weiwei au Bon Marché oeuvre Le HeluoAnalysis out of the boxArt & Business | Art holds a position of central importance at Le Bon Marché Rive Gauche. This strong commitment reflects the store’s desire for proximity and exchange with artists and creators who invite us to explore new worlds and endless possibilities. These […]
Read more » | 05/01/19
Longchamp, a brand intertwined with art
(à gauche) façade du flagship Longchamp sur la 5e avenue de Manhattan, New York - (à droite) Carlos Cruz-Diez - Transchromie Mécanique AléatoireAnalysis out of the boxArt & Business | Longchamp turned 70 years in 2018. The independent, internationally famed brand is a family-owned company, nowadays managed by the 3rd generation of Cassegrain. Longchamp holds the record for the world’s best-selling bag, Le Pliage, and simultaneously […]
Read more » | 28/11/18
Market prospective: Takesada Matsutani
Takesada Matsutani, Paris, mai 2015Analysis out of the boxArt Market | Born in Osaka in 1937, Takesada Matsutani has developed a complex body of work in the past 50 years. The artist intertwines the universe of traditional Japanese painting and the avant-garde spirit of the Gutai movement, also drawing inspiration from […]
Read more » | 21/07/18
Shopping centers and art
MédiacitéAnalysis out of the boxArt & Business | From the beginning of the 20th century, department stores and art have crossed paths. Nowadays, shopping centers are going beyond sporadic initiatives by opening their doors to art, introducing exhibitions, collections and scenographic installations into […]
Read more » | 25/06/18
Market prospective: the Supports/Surfaces case
Vue de l’exposition ‘‘Claude Viallat, Oeuvres Majeures 1967 - 2017‘‘ à la Galerie Ceysson & Bénétière New YorkAnalysis out of the boxArt Market | In October 1970, at a time when French society was still measuring the impact of May 1968, a dozen artists presented their work in the Musée d’art Moderne de la Ville de Paris (Museum of Modern Art of the City of Paris) under the name […]
Read more » | 31/05/18
Can a French award increase an artist’s international reach?
Prix Marcel Duchamp 2017 Joana Hadjithomas et Khalil JoreigeAnalysis out of the boxContemporary Art | As in other professional corporations, the field of contemporary art counts with a variety of awards; given by brands, companies, foundations, collectors’ associations… While not all of them have a significant impact on their beneficiary’s […]
Read more » | 30/04/18
Olfaction, an alternative to the visual sense
Wolfgang Georgsdorf - Osmodrama 2017Analysis out of the boxContemporary Art | The olfactory sense has been a key component in the history of artistic creation. Long neglected in favor of the visual approach, it is nowadays widely explored by artists who incorporate the olfactory dimension in their creative processes. […]
Read more » | 27/02/18
Les biennales d’art contemporain, terrains d’observation prospective
Mingwei Lee, The Mending Project 2009/2017 (mixed media interactive installation, table, chairs, thread, fabric items)Analysis out of the boxContemporary Art | (being Translated) Les biennales et les grandes manifestations d’art contemporain se multiplient à travers le monde. Aujourd’hui, elles représentent un enjeu économique majeur; à la fois levier du rayonnement culturel et catalyseur du tourisme […]
Read more » | 28/12/17
The keys to understanding the art scene in Qatar
Exterior of Al Riwaq Exhibition Hall, Doha, QatarAnalysis out of the boxArt Market | In the 1940s, the discovery of oil transformed Qatar’s pearling economy into a global one. Nowadays, the Emirate has adopted a development strategy similar to that of a multinational company; it focuses on transforming the oil and gas rents into […]
Read more » | 30/08/17
Fiber Art, a thread that weaves different worlds
Chiharu Shiota, where are we going, 2017Analysis out of the boxContemporary Art | Thread is made of fiber - textile, paper or other - and bears witness to an ancestral process. From fiber to thread, from spinning to weaving, tools are born, a knowledge base, forms, architecture, culture, networks’ up to the present day, where the […]
Read more » | 22/07/17
Psychoanalysis of the garden
Miguel Chevalier, Magic Carpets, Castel del Monte, Italie, 2014Analysis out of the boxContemporary Art | In his text Of other spaces, Heterotopias (1967) Foucault wrote : “ (…) the garden is a rug onto which the whole world comes to enact its symbolic perfection, and the rug is a sort of garden that can move across space. The garden is the smallest […]
Read more » | 26/05/17
The rising development of the contemporary art market in Africa
LagosPhoto 2016Analysis out of the boxArt Market | According to the United Nations’ projections, the African population will reach 1.5 billion inhabitants in 2025; among them 60% will live in urban areas (2015 DESA report). Although it is often qualified as a “rentier continent”, stuck in the […]
Read more » | 24/02/17

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LagosPhoto 2016