Longchamp, a brand intertwined with art
Art & Business | Longchamp turned 70 years in 2018. The independent, internationally famed brand is a family-owned company, nowadays managed by the 3rd generation of Cassegrain. Longchamp holds the record for the world’s best-selling bag, Le Pliage, and simultaneously cultivates its high-end positioning. Which strategy did the company develop, before its competition, in order to present luxury as both exclusive and inclusive, unique and collective, Parisian and global?
Art-à-porter
From its beginnings, the […]
You have 75% of the article to read ...
This article is free to read.
To continue reading it…
Subscribe
FREE
To our newsletter
Have you already subscribed to our newsletter?
Please enter your e-mail address
Read also