Why is Milan the capital of the global design market ?
Art & Business | Milan, along with Turin and Genoa, is one corner of the industrial triangle at the root of the Italian economic boom of the 50’s and 60’s. Its specificity is to have symbiotically connected, through the private sector, industrialization with art, architecture and design. Decoding a city on the design market’s cutting edge.
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Federico Maccapani pour Missoni, Design Week 2014
© Ph Mbroidered
An entrepreneurial spirit without borders
After the Second World War, the Italian design industry developed an extremely original process of design conception. While other countries moved toward national management and rationalization of production, in Italy new factories were born of individual initiative. Businesses focus on free and creative tests. It’s in this atmosphere that all the major Italians designers are born, moving from architecture to industrial design, contrary to the rest of Europe where these two fields are rigidly separated. Allying architecture, craft and art with design is the secret to Italian design’s success. Milan becomes home to the greatest Italian designers of the day, such as […]
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