A work/A brand #1: Raymond Hains, Renault Captur, performance
Art & Business | There’s not much in common between New Realist Raymond Hains’s sculpture of an oversized, partially used book of matches (Saffa and Setia, beginning in 1964), and the Renaut Captur’s willowy form of a feline swooping onto its prey (2014), the latest brand « crossover » , an unexpected commercial success, but perhaps a carefully calibrated one.
50 years, not much in common except a shared idea : to live not for yesterday, not for tomorrow, but in the present moment. Coupled with the idea of transformation, at the heart of lived experience, situated between the already happened and the yet to come. Fires and felines are images that function as metaphors, bring life into the present moment.
Instant, Time
Temporality is […]
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