Analysis out of the box

A work/A brand #1: Raymond Hains, Renault Captur, performance

Analysis out of the boxArt & Business | There’s not much in common between New Realist Raymond Hains’s sculpture of an oversized, partially used book of matches (Saffa and Setia, beginning in 1964), and the Renaut Captur’s willowy form of a feline swooping onto its prey (2014), the latest brand « crossover » , an unexpected commercial success, but perhaps a carefully calibrated one.

Renault Captur (à gauche) & Raymond Hains, Seita à droite), 1926-2005 (France) © DR
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Renault Captur (à gauche) & Raymond Hains, Seita à droite), 1926-2005 (France)
© DR

50 years, not much in common except a shared idea : to live not for yesterday, not for tomorrow, but in the present moment. Coupled with the idea of transformation, at the heart of lived experience, situated between the already happened and the yet to come. Fires and felines are images that function as metaphors, bring life into the present moment.

Instant, Time

Temporality is […]

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Version française

Renault Captur (à gauche) & Raymond Hains, Seita à droite), 1926-2005 (France) © DR Erwin Wurm, Fat Car, 2001 © Osterreichischer Skulpturenpark Cesar, Compression ’Ricard’ (Compression), 1962 © Adam Rzepka - Centre Pompidou, MNAM-CCI (diffusion RMN) / © Adagp, Paris

Renault Captur (à gauche) & Raymond Hains, Seita à droite), 1926-2005 (France)
© DR

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