Analysis out of the box

Centre Pompidou, cultural enterprise

Analysis out of the boxArt & Business | Since taking over the presidency of the Centre Pompidou in 2007, ENA graduate Alain Seban has oriented the cultural institution toward business. His agenda’s four objectives - digitalization, mobility, delocalization, and globalization - now losing steam, assert a commercial logic, notably through exhibitions that attract mass audiences (790,090 visitors for Dali in 2012 and 546,229 for Lichtenstein in 2013) where the influence of patrons is increasingly important.

Centre Pompidou © Thinkstock
Centre Pompidou
© Thinkstock

Digitalization

In a desire to bring together the digital revolution and greater access to museum collections, at the instigation of patrons Pernod Ricard, CGI and OVH, the poly-cultural establishment launched […]

You have 75% of the article to read ...

This article is free to read.
To continue reading it…

Subscribe
FREE
To our newsletter

Have you already subscribed to our newsletter?
Please enter your e-mail address

Read also

Suivez-nous sur FacebookSuivez-nous sur LinkedInSuivez-nous sur InstagramContactSearch

Version française

Centre Pompidou © Thinkstock

Centre Pompidou
© Thinkstock

×


©

×