Analysis out of the box

Culture is the word at Louis Vuitton

Art & Business | For the past 15 years, luxury brands have infiltrated the worlds of art and culture to the point of becoming key players in this ecosystem. Through rejuvenation, communications or strategy, each luxury brand has incorporated or encoded contemporary art and made artists and design key to their brand. And in the new cultural landscape of luxury, the Espace Culturel Louis Vuitton culture zone has spent eight years developing a contemporary travel philosophy. We present an overview and in-depth analysis of a lesser-known aspect of luxury brands.

You have 75% of the article to read ...